The idea is so obvious I’m annoyed that I didn’t think of it myself.
How can we reach remote workers who would be grateful to know about Dubois, our charming Wyoming village surrounded by wilderness, with world-class Internet service?
How, indeed? Invite remote-work employers to hold their team retreats here.
Dubois has all the facilities for these retreats–many different options–and unmatched opportunities for activities to inspire innovative ideas and team-building after the day’s work is done.
The suggestion came from Highest Peak Consulting, a marketing firm that doesn’t actually exist. It was invented as part of a senior-year project by a team of marketing students at the University of Wyoming, whose professor kindly offered me the opportunity to present our challenge to her class.
Four young people put their heads together and came up with a very bright idea.
What’s most irritating is that I already knew what they didn’t: Dubois has been a retreat center for generations. Some groups come back every year, drawn by our very remoteness, our spectacular and varied landscape, and our charming facilities.
Most of these events are sponsored by nonprofits, not businesses. The participants are cancer survivors, veterans with PTSD, songwriters, photographers, dancers, and people in search of spiritual renewal.
Why not also remote-work teams? It is becoming a best business practice to hold remote-team retreats at least once a year, to improve communication and instill collaboration among coworkers who meet most often via email, Slack, and Zoom.
Probably the first “retreat” sponsor in the Dubois area was Charles Moore. The son of a local trader, he returned to Wyoming after graduating law school in Michigan and founded the Ramshorn Ranch and Yellowstone Camp in 1912. Meant to inspire citified boys with the wonders of the West, the ranch sat in a stream-side grove of trees that happens to be visible from my dining room.
Years later, when that burned down, he founded the CM Ranch, a few miles to the east, which has hosted generations of families every summer for welcome escapes from the madness of city life. These aren’t actually retreats; they’re vacations. But the impulse and the outcome are similar.
One of the longest-running retreats in the area is the artists’ workshop run by the Susan K. Black Foundation, held every year in September at the Headwaters Center. After their first workshop in Colorado, they’ve been coming here for 20 years.
The Foundation’s board had planned to travel to a different location every year. But after coming to Dubois, “we enjoyed it so much we never left,” said director of education Wanda Mumm.
What keeps drawing them back? The diversity of the landscape, she said, all the history of the region, the fact that every year she wants to find a different kind of landscape to paint and “it never fails me.”
There’s also the reality that “we need a reasonably priced area for artists who don’t have a lot of money. Dubois allows us to do that.”
Many organizations retreat to guest ranches in the back country. Others, like the Susan K. Black artists, meet at the Headwaters Center and stay at one of the many motels in town. Their annual workshop usually draws about 125 participants, Mumm told me, about 75-80% of whom are repeat attendees.
“They’re always so enthusiastic about coming to the area,” she added. “It’s interesting how even after 20 years, the artists keep looking forward to it.”
For many of them, she said, “It’s kind of like a family reunion.”
Of course, software engineers and IT consultants need to regroup and renew their inspiration and creativity every bit as much as writers, painters, sculptors. The magic in these mountains can work for anyone.
© Lois Wingerson, 2021